Marketing clarity that earns trust and drives action
As your organization evolves, it can get harder to explain what you do, who you serve, and why it matters.
Signal + Story helps teams at moments of growth or change turn scattered messaging into focused communication they can use with confidence.
Less confusion. Faster decisions. Stronger customer trust.
For project-based messaging work, ongoing marketing leadership, or a conversation about what kind of support makes sense.
The problem
Unclear, inconsistent messaging makes it harder for people to understand your value and take action.
What we do
Signal + Story helps organizations clarify their story and turn it into practical marketing and communication tools.
We bring structure to the way you explain what you do, who you serve, why it matters, and where to focus next, so your team can communicate with more consistency and make better decisions.
Every engagement is led by a senior strategist, giving you direct access to experienced marketing judgment from strategy through execution.
From messaging strategy to implementation support to ongoing marketing leadership, the work is designed to create clarity your team can use with confidence.
Ways to work together
Messaging Strategy
We'll help you clarify what you do, who you serve, why it matters, and how to communicate it consistently.
This work creates the strategic foundation for stronger marketing, sales, fundraising, partnerships, and internal alignment.
Messaging Implementation
Turn the strategy into practical communication tools your team can use.
This may include website copy, campaign messaging, email language, sales or donor materials, presentation language, or internal messaging guides.
Ongoing Marketing Leadership
Keep the work moving with senior-level strategic support.
Ongoing engagements help teams prioritize marketing decisions, refine messaging, plan campaigns, review key materials, and stay aligned as the organization evolves.
Who we've helped
Startups
Growing Businesses
Law Firms
Nonprofits
Policy Initiatives
Why Signal + Story
For more than 20 years, I’ve worked with organizations during moments of transition, watching the same pattern emerge again and again.
What once felt clear becomes harder to explain. Not because the work lacks value, but because the organization has outgrown the language it’s been using.
The challenge is translating direction, complexity, and opportunity into language people can understand, repeat, and act on.
Signal + Story exists to close that gap.
We help startups, nonprofits, growing businesses, and leadership teams make sense of what’s already there, turn it into a shared story, and use that clarity to guide smarter marketing and communication decisions.
Katie Boertman
Founder, Signal + Story
"I knew the heart of my offer, but I couldn’t find the words to explain it in a way that resonated. My messaging felt scattered, and I worried potential clients weren’t truly seeing the value of what I do. Working with Signal + Story gave me the clarity and structure I’d been missing."
-K Powell, Coach + Founder
All The Everything: Thoughtful Coaching for Growth
Start with a Clarity Conversation
No pressure, just a 30-minute call to see if we’re a fit.
Not sure whether you need messaging strategy, implementation support, or ongoing marketing leadership? That’s exactly where we can start.
Use the form below to share what’s changing, what feels unclear, or where your marketing and communication need more focus.